MOO(Milk) Needs YOU!

Seems like we hear it everyday: “Buy local.” “Go green.” “Buy organic.” “Support family farms.”

When a group of Maine farmers worked together to create MOOMilk, they probably were taking all that consumer buzz to heart. Their product fits all the criteria: MOOMilk is organic milk that is produced by Maine farmers. The kind of product we’re looking for so we can “walk the talk,” right?

Hmm. Maybe not.

As the Bangor Daily News is reporting MOOMilk is in danger of closing up shop, taking with it a great example of Maine’s entrepreneurial spirit in action – and the kind of product the public has been giving lip service to.

Fortunately, it’s not too late, and you can help by simply buying the product. It’s tasty and healthy, and it gives you the chance to put into action all those bumper stickers and t-shirt slogans about saving the planet – in this case, one farm at a time.

Actually, SIX farms—three in Aroostook County, three in Washington County.

And how about this for additional inspiration: in the wake of the MOOMilk’s struggles, the Aroostook County farmers could have begun shipping to another market but knew that if they did, service to the Washington County farms would stop, as they are too far out of the conventional trucking route for hauling their milk to be profitable. Instead, the Aroostook farmers have continued to band together with the farmers in Washington County.
If these farmers, whose very livelihood is on the line, can choose to stick together for the sake of a quality product like MOOMilk, can’t we stick with them, too?

MOOMilk is available at Hannafords (which recently lowered the price so that MOOMilk can more fairly compete with national, out-of-state brands). It’s also available at IGA, Shurfine, and elsewhere.

For more information about MOOMilk, please visit http://moomilkco.com/.

Allison Wells
Senior Director, Public Affairs
Natural Resources Council of Maine
(and Mom to a MOOMilk-drinking Family!)

Comments

[Barbara]

“MOOMilk is organic milk that is produced by Maine farmers. The kind of product we’re looking for so we can “walk the talk,” right?”
There are so many health benefits to drinking milk and also going organic, MOOMilk is definitely a product worth supporting.

[Don]

Hooray! My family loves MOOMilk

[Beth Dimond]

Great news! The Portland Press Herald just posted a news update that MOOMilk will stay open. Read the full story here: http://tinyurl.com/29rx5sf.

[Susie]

I hope we can save this great product. Thanks for posting this!

[Jon]

Just came over my news feeder and was able to stop my wife before she went out the door to get milk for breakfast. Not sure they sell MOOMilk at our convenience store (the only place open right now) but will look for it. Thank you for this blog post.

[Kelty]

Thank you for telling us about this. I did not know about moo milk before this. I will look for it in stores.

[Crow Meris Arnette]

I'm so frustrated by this turn of events, and now that I'm living out of state, my options to help are limited.
Children drive many purchases that their parents make - perhaps if we could show "Food Inc" in schools, the young ones could help save MOOMilk and make supporting our local farms a reality, not just an easy-green soundbite.